There’s a version of this story some people think you’re supposed  to tell. It’s the one where you find the silver lining. Where you talk about resilience. Where you say things like, “We’re managing.” I’ve told that version. I’ve lived inside it. But today I’m not interested in that story. Today I’m angry. And I have the right to be. Shout out to Michael J. Fox and Harrison Ford for lighting the fuse with permission to use two words as a rally cry: “Fuck Parkinson’s.” A few years after my dad...

written by Dawn MacLaughlin, PhD of Rise Above Parkinson's

We just received official word from the United States Patent and Trademark Office: Success Stories™ is now trademarked. And while that might sound like a legal milestone, it’s something much bigger. It’s a declaration. Why We Did It Because storytelling, done well, is one of the most powerful forces we have to reshape how Parkinson’s is understood. Not updates, symptom lists, nor explanations - Success Stories™ move people, stick, and travel. We didn’t trademark storytelling. We trademarked a...